Task 9 - Terminology

1.       Mainstream film/ Mainstream cinema: Mainstream films are described as films that are widely released in cinemas, examples of this would be Hollywood movies and blockbuster movies.

2.       Independent film/ Independent cinema: An independent film or indie film is a film production resulting in a feature film that is produced mostly or completely outside of the major film studio system, in addition to being produced and distributed by independent entertainment agencies.

3.       Production: The production stage of film making is the stage where they actually make the film and record it.  This is done by using digital cameras, green screens, CGI (computer generated imagery) and many more uses of technology within the process.

4.       Distribution: Getting the films out to the viewers and paying for the advertisement and marketing of it.  

5.       Marketing: The action or business of promoting and selling products or services, including market research and advertising.

6.       Exchange: This is how people watch a film: Cinema, TV, computer, iPhone

7.       Multinational Conglomerate: A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parent company or many subsidiaries.  Often, a conglomerate is a multi-industry company.  Conglomerates are often large and multinational.

8.       Monopoly: This is a situation in which a single company or group owns all or nearly all of the market for a given type of product or service.

9.       Oligopoly: A state of limited competition, in which a market is shared by a small number of producers or sellers.

10.    Name the Big Six (bonus question % of box office takings?)

• Disney
• Paramount
• Sony
• Warner Bros.
• Universal
• 20th Century Fox

11.    Horizontal Integration (also known as cross media ownership)

12.    Vertical Integration: This is where the means or production and distribution are controlled by one company.

13.    Synergy: This is where two or more compatible products sell each other: ill manors film and CD.

14.    Merchandising: Where the popularity of film is through the sale of spin-offs, toys, mugs, games etc.

15.    Ultra Violet: This is a DVD sharing with five others

16.    Above the Line: This is the marketing costs included in budget i.e. website, trailers etc.

17.    Below the Line: This is free advertising – virals, social networks, word of mouth,fan-sites.

18.    Technological Convergence/Cross media convergence: This is where the film is available to watch on a number of platforms including the internet.

19.    Consumption: This is how well a film did, sales, box office, online and DVD and how it was received by fans and critics (reviews).

20.    Exhibition: This is the type of release, wide or limited, how many weeks.

21.    Piracy: Online film piracy is the illegal downloading and uploading of movies in print, videos, DVDs or electronic files.

22.    Hollywood Franchise 4S Model – synergy, spectacle, sequelisation, story

23.    Tie-In: A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property.